case studies in excellence
** we remove some of the specifics in order to protect the privacy of clients.
before no-name marketing got involved with client, client #1 felt like billboard advertising was a waste. maybe the billboard ad was, in fact, “terrible” [...]
school officials agreed that this expressed need matched what type of school they wanted to be [...]
Money spent.
Money wasted.
before no-name marketing got involved with client, Client #01 felt like billboard advertising was a waste. maybe the billboard ad was, in fact, “terrible”. sometimes billboards don’t make sense for a client. sometimes it is the wrong ad message, wrong billboard location, or too little traffic seeing the billboard.
in this case, appropriate value was communicated by the billboard, but the client was not ready to create value and build a relationship from interest the billboard created.
our client learned that you can hire an advertising company to place a billboard. or, they could hire no-name marketing who would help them create systems to properly react to interest created by the billboard: tracking of interest; systems to respond to interest; and ways to maintain the customer relationship going forward.
Marketing is dumb unless the preparation and execution of marketing is smart.
School officials at Client #02 incorrectly assumed poor value of their school (why people chose the school). With market research of current families, stakeholders, and those who did not choose the school, no-name determined the real reasons school was chosen and what people wanted from the school.
School officials agreed that this expressed need matched what type of school they wanted to be. With help, personnel changes were made, an admissions process was implemented, tuition was raised, and enrollment went up. More teachers and higher pay was a result which led to a virtuous cycle of even better value for families.
Opportunities exist when who your company wants to be and can be converges with customer’s expressed need.
Opportunities exist at the convergence of who your company wants to be and potential customer’s expressed need.
Slow market growth.
Investor pressure.
Client #03 was making a common mistake– selling the features, not the benefits. It’s great that the service was research-based, but customers want their needs solved.
Client was convinced they were the best service, but the “best” is subjective to customers. The potential customers needed to perceive the client’s service as the best. The company was too busy solving their own needs (publishing in medical journals to make them feel good) without properly explaining to customers how this service solved the customer’s needs.
With help, the client repositioned how it solved the customer needs by focusing on the benefits of the service to the customer. With a strong integrated digital, mail, and PR campaign, interest in client’s services boomed.
Perception is reality to customers. What reality do you want to create for your customers?
our team has helped clients be featured on The Today Show, Good Morning America, CBS News, NPR, and Fox, plus the front page of People Magazine, Houston Chronicle, and Washington Post, as well as Daytime Emmy nominations of a television docuseries.
In one calendar year, we helped a client receive over 1 billion media impressions! We find media is like a snowball— it can gain unbelievable momentum (and unbelievable detriment if not managed properly).
While this type of PR is not our focus (as most companies don’t have a product or service that is a match for this PR), we know the value of reputation management and social media conversations.
no-name has served clients in a variety of industries. below are our current industries of focus:
build trust and communicate clearly—turning complex care offerings into simple, human-centered stories that attract and retain patients.
showcase craftsmanship and credibility, convert interest into clients, and retain and build customer base, building a reputation that develops loyal clients.
grow and retain memberships by combining motivating brand messaging, strong digital presence, and storytelling that turns goals into action.
our job is to stay in the background so your local business, non-profit, or government agency can shine.
a Service Disabled Veteran Owned Small Business
no-name is a subsidiary of resource overwatch
