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marketing consulting case studies

case studies in excellence

** we remove some of the specifics in order to protect the privacy of clients.

01

billboard case study

before no-name marketing got involved with client, client #1 felt like billboard advertising was a waste. maybe the billboard ad was, in fact, “terrible” [...]

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02

research case study

school officials agreed that this expressed need matched what type of school they wanted to be [...]

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03

selling value case study

...a common mistake– selling the features, not the benefits. It’s great that the service was research-based, but customers want their needs solved [...]

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Client #01

billboard case study

Problem

  • Client had no way to track the value of the billboard. Client did not use unique contact info on the billboard or effort to ask the new interest how they found out about the client.
  • Client’s systems were not ready to react to new interest created by billboard. Missed calls, long hold times, no capture of client info in CRM, no contact form on website, lack of lead nurturing (follow up phone calls or emails).

Results before no-name marketing:

Money spent.
Money wasted.

no-name difference

before no-name marketing got involved with client, Client #01 felt like billboard advertising was a waste. maybe the billboard ad was, in fact, “terrible”. sometimes billboards don’t make sense for a client. sometimes it is the wrong ad message, wrong billboard location, or too little traffic seeing the billboard.

in this case, appropriate value was communicated by the billboard, but the client was not ready to create value and build a relationship from interest the billboard created.

our client learned that you can hire an advertising company to place a billboard. or, they could hire no-name marketing who would help them create systems to properly react to interest the billboard created — tracking of interest, systems to respond, and ways to maintain the customer relationship. that’s business development strategy in practice.

Marketing is dumb unless the preparation and execution of marketing is smart.

Client #02

Market Research Case Study

Problem

  • Enrollment had shrunk for years. Community culture was stale.
  • Financials were a mess. Teachers were underpaid and therefore too often unmotivated or untalented. Tuition had not been raised in years, many families were on significant discounts, and few felt like they were at a special school.

Results before no-name marketing:

Subpar education.
School propped up by annual donations.

no-name difference

School officials at Client #02 had an incorrect assumption as to why families chose their school. After market research of current families, stakeholders, and those who did not choose the school, no-name determined the reasons driving the school decision and where the school’s value might lie.

School officials agreed that this expressed need matched what type of school they wanted to be. With help, personnel changes were made, an admissions process was implemented, tuition was raised, and enrollment went up. More teachers and higher pay was a result which led to a virtuous cycle of even better value for families.

Opportunities exist when who your company wants to be and can be converges with customer’s expressed need.
venn mockup

Opportunities exist at the convergence of who your company wants to be and potential customer’s expressed need. 

Client #03

Selling Value, Not Features

Problem

  • Client had spent years promoting their medical, research-based service. Customer success was good but the company’s financial success was middling.
  • Company was not seeing enough growth and was ceding market opportunity to competitors.

Results before no-name marketing:

Slow market growth.

Investor pressure.

no-name difference

Client #03 was making a common mistake– selling the features, not the benefits. It’s great that the service was research-based, but customers want their needs solved.

Client was convinced they were the best service, but the “best” is subjective to customers. The potential customers needed to perceive the client’s service as the best. The company was too busy solving their own needs (publishing in medical journals to make them feel good) without properly explaining to customers how this service solved the customer’s needs.

With help, the client repositioned how it solved customer needs by focusing on the benefits of the service rather than its features. with a strong integrated digital, mail, and PR campaign, interest in client’s services boomed.

Perception is reality to customers. What reality do you want to create for your customers?

curious what working with no-name costs?

see our marketing consultant pricing.

the no-name
experience

your marketing agency partner

“Marketing without data is like driving with your eyes closed.”

– Dan Zarrella

why we love data

over 1 billion served:

brand management

one client received over 1 billion media impressions in a calendar year! our public relations successes include, in no particular order: features on The Today Show, Good Morning America, CBS News, NPR, and Fox; front page stories in People Magazine, Houston Chronicle, and Washington Post; and Daytime Emmy nominations.


while most companies don’t have the type of product or service where we can generate this type of PR, we know how to do it exceptionally well.


we also know ALL companies benefit from reputation management and social media conversations. we find media is like a snowball— it can gain unbelievable momentum ore create unbelievable damage— if not managed properly. let no-name help. our creative agency and PR capabilities are built for exactly this.

specific experience.
exceptional results.

no-name has served clients in a variety of industries. below are our current industries of focus:

healthcare

build trust and communicate clearly—turning complex care offerings into simple, human-centered stories that attract and retain patients.

dental / ortho

refine brand presence, improve online visibility, and create patient experiences that inspire confidence and referrals

medical practices

streamline messaging, strengthen local reputation, improve communication systems, and connect care expertise with the patients who need it most.

specialty contractors

showcase craftsmanship and credibility, convert interest into clients, and retain and build customer base, building a reputation that develops loyal clients.

restaurants

stand out in crowded markets with creative storytelling, local search optimization, and brand experiences that drive repeat customers and word-of-mouth buzz.

schools / education

tell authentic stories that attract families and celebrate impact. Strengthen community connection and tuition results for a healthier organization.

fitness centers

grow and retain memberships by combining motivating brand messaging, strong digital presence, and storytelling that turns goals into action.

behavioral /counseling

build rapport and relationships. Communicate care with empathy—building brands that foster trust, reduce stigma, and encourage clients to reach out.

local retail

increase foot traffic and loyalty through purposeful branding, local SEO, and community-driven marketing that stands out from big-box competition.

our job is to stay in the background so your local business, non-profit, or government agency can shine.

Call us at (877)866-6263

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a Service Disabled Veteran Owned Small Business

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