self awareness is not a typical condition of a nationwide pizza chain. after decades of positioning itself as a low cost, 30-minute or less delivery service, Domino’s Pizza was stagnant. customers were calling the pizza “cardboard”– sales were declining and brand perception was in the tank. that’s when self-awareness kicked in. without it, Domino’s might have disappeared.

their masterclass in revamping and revitalizing included reformulating their recipe and improving quality, while also focusing on innovation by improving customer tracking and the online experience. most importantly Domino’s was willing to admit their flaws publicly. they built trust with their radical transparency.

Domino’s didn’t just change its product—it changed its identity from a cheap pizza chain to a tech-savvy, customer-first brand.

this is how, with internal willingness and external consulting competence, a company can rebuild and build again.

this example is not to say your company is struggling, but it is a reminder that all of us, regardless of past or predicted success, can benefit from a willingness to grow with external insights from companies like no-name.